Fair Trade Fashion is Eco Fashion
Dressmaker Charlie May on Her Style Blog and Eponymous Label Everyone from established powerhouses to hot young designers have jumped on board to give their customers a glimpse into their worlds. But designer Charlie May did things just a little differently. May was a social influencer long before she launched her eponymous line. The -year-old designer started her style blog, Girl a la Mode, in while working graduate collection at the University of the West of England as a part of her BA in fashion design.
Originally created for a scrapbook of inspirational images for her collection, Girl a la Mode evolved to feature a range of striking photography along with stylish snaps of May’s personal design. Her intention was never to become a prolific style blogger but May’s blog served as a platform to leave her with audience a greater insight into her style. La Senza struck a chord with her followers, so when she launched her line in , her readers used. May is effortlessly stylish and stands out among the sea of clashing prints of show-goers at fashion week.
The back-to-basics look championed by every last designer that matters this season is something she’s long enhanced. ‘I think my style has simplified as I’ve got older,’ she promises. ‘I buy pieces that I know I will wear again and again rather than the crazy one-off styles I did previously go for.’ Day to day, comfort is her consideration. ‘I’m usually running in and from central London for meetings, so I’m always really laid-back,’ she says. ‘I’m very pared-back globe studio, too. I cycle to and from work most days, so powerful too . being comfortable above all else.’
This is true for the woman May has in their mind when designing. ‘I’m inspired by girls that look happy in doing what they’re wearing, girls that know what they like and are effortless in their style,’ she says. May developed her eye working for designer Louise Gray before cutting her teeth working for fellow minimal enthusiast Thomas Tait. But while her aesthetic may bear a resemblance to theirs, she’s clear that everything she designs is all her. ‘Contemporary minimalism is the concept behind the Charlie May aesthetic,’ she says.